Big news! Fiber One Pumpkin Bars are back! We're pretty happy about it. :)
Fiber One premiered its new cheesecake bars with a sampling event in Grand Central's Vanderbilt Hall today.
Today's event, which falls on National Cheesecake Day, kicks off a campaign and announces national distribution of the product. Additionally, there is a social component supported by Betty White and a partnership with Lisa Lillien's Hungry Girl brand, which offers healthy eating tips and "guilt-free" ways to indulge.