Fiber One Kicks Off Cheesecake with Cafe Event

Fiber One premiered its new cheesecake bars with a sampling event in Grand Central's Vanderbilt Hall today.

Today's event, which falls on National Cheesecake Day, kicks off a campaign and announces national distribution of the product. Additionally, there is a social component supported by Betty White and a partnership with Lisa Lillien's Hungry Girl brand, which offers healthy eating tips and "guilt-free" ways to indulge.

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